Statistical analysis
Surveys within the rail sector are often expensive; some, such as the Travelcard Diary Survey can have a major impact on revenue.
How we can help
Line by Line can assist more accurate forecasting by analysing past and current income performance, using statistical techniques such as regression. We also have a good understanding of key concepts in market research, such as survey design, minimum sample size, confidence intervals, statistical volatility and weighting.
Our experience with statistical analysis includes the following:
- Key methodology advisor on the ATOC Retail Mystery Shopper survey since 1999. This role involves: the creation of a statistically representative sample of ticket transactions; checking data quality; the calculation of pass/fail rates using LENNON data as weights; and the calculation of confidence intervals.
- Creation of the survey and weighting methodology which underpinned the 2003 Freedom Pass survey.
