Line by Line - business analysis for passenger rail


Pricing analysis and strategy

Pricing is one of the key means of increasing revenue on the railway. The calculation of the revenue effect of pricing strategy is also a key input into Train Operating Company (TOC) budgets, business plans and franchise bids.

How we can help

Line by Line can advise you on the best way to increase yield while still keeping average fares changes within the constraints of fares regulation. We can also build simple models to calculate how much different pricing strategies will increase your revenue. Examples of work we’ve carried out include:


Chart for rail fares strategy